Website Marketing Course

Your Instructor


Walter Russell
Walter Russell

Walter Russell is an entrepreneur disguised as a financial planner, author and blogger and founder of the Simple Money Tips For Women movement.

He has over 20 years experience in the financial services industry and is current CEO of Russell and Associates.

He's best known for his blog Simple Money Tips for Women. This blog's purpose is to empower women — whether they are single, widowed, divorced or running the finances for their household — so they can have control over their finances and their future.

He also co-started Establishr,LLC A Digital Marketing Agency that was originally based out of Columbus, Ohio. His business partner relocated the agency to North Carolina and Walter decided to sell his shares.

His work has been featured on Centsai and Investopedia.

In his free time, Walter loves hanging out with his family and playing basketball.


Video Introduction


Take your business to the next level with a digital marketing strategy that eliminates the need for an overpriced ad agency that promises the world and delivers nothing.


Here’s your ticket to marketing through the Internet... and generate MASSIVE growth

A rare opportunity to take your business to the next level and beyond… using nothing but your laptop and some very savvy digital marketing tactics.


It’s 100% possible…

Despite what you’ve been told, it is possible to successfully market your business using the internet… and take it to levels you never thought possible.

And you can do it without…

  • Making cold calls…
  • Attending worthless networking meetings…
  • Begging for referrals from your best customers and clients…
  • Spending thousands of dollars on newspaper ads and direct mail that doesn’t produce a thing…
  • Panicking about when and where your next sale is coming from…
  • Praying that someone doesn’t leave a negative review on Google or Yelp…
  • Spending a fortune on the latest DIY marketing program from some “GURU” that doesn’t produce a single sale…
  • Hiring an ad agency that charges thousands of dollars per month to provide "turn-key" marketing service... and producing nothing


You get my point…

Let’s end all that starting TODAY!

Wipe the slate clean and make a fresh start by working one-on-one with someone who’s done it successfully for years… Walter Russell (that's me).

In his book Outliers, Malcolm Gladwell says that to achieve mastery in any field, you have to practice for roughly 10,000 hours...

If that’s true, I qualify as a master digital marketer.

Here’s proof my coaching works…

  • I consulted with a fertilizer company that generates $750,000 in revenue a year…
  • I worked with the owner of a home builder to enter a new market in 2018 and sell 15 new homes at an average sale price of $450,000.
  • I showed the owner of a CPA firm how to generate leads for his firm… the program generated 50 new leads which turned into 15 new clients.
  • I helped a company sells art lessons to transform their website and improve the user experience… and increase customer retention.
  • I worked with a company to develop weekly “Paint Parties” using social media that currently generates an extra $3,000 per month in revenue.


And there are many more examples of how my coaching has given business owners what they so desperately need… an automated process for generating new business leads 24/7.

Imagine waking every morning and being excited about going to work because you have a process

Think about NEVER stressing about when or where your next sale is coming from… EVER!

It’s possible when you join my coaching program…

Work with me one-on-one and together we’ll:

•Save time… no more wasting your most valuable resource on tactics and strategies that don’t work.

•Save money… stop spending your dollars on unproven, untested, and dead-end marketing programs.

•Drive more traffic to your website… crack the code on how to drive traffic to your website for pennies.

•Transition your business to the next level… and help you finally live the dreams you’ve had about being wildly successful.

Bob Rotella is perhaps the most important person on the PGA Tour that you’ve never heard of…

His work has won more professional golf tournaments than any other player… living or dead.

Bob is a sports psychologist… a mental coach.

He prepares his clients (professional golfers) with the tactics and strategies they need to meet the intense pressures of competing on the PGA Tour week in and week out.

And it works…

His golfers have won a total of 74 major professional titles… including

➢2 Masters Tournaments

➢12 US Opens

➢12 British Opens

➢11 PGA Championships

➢4 US Women's Opens

➢6 LPGA Championships

➢5 Kraft-Nabisco Tournaments

➢5 Traditions Championships

➢7 Women’s British Opens

➢2 Senior PGE Championships

➢5 US Senior Opens

➢3 Senior Player Championships.

You see… Bob helps his clients “believe” they can win.

And when you believe you can win, you will WIN.

Here’s what you can expect when you hire me to be your business development coach…

➢Discovery… We’ll do a deep dive into who you are… and where you want your company to go. It all starts with what I refer to as my “rocking chair test”… I’ll help take you into the future and start laying the foundation to make it happen.

➢Analysis… Like a forensic accountant, we’ll dig into your number and start making some hard decisions… What do you keep and what do you get rid of. Operational efficiency… it’s like the feeling of accomplishment you get when you clean out a cluttered garage… and park your car inside it for the first time.

➢Define your market… Marketing to the right audience is everything. Most business owners either don’t know… or take the “spray and pray” approach towards new business development. We’ll find out who your ideal customer is an go after them with surgical precision.

➢Create content… This is your most valuable asset. Your content is what defines you and separates you from your competitors. We’ll develop a strategy for creating unique content that captures the attention and imagination of your audience. Once we have that… the rest is easy.

➢Drive traffic… Remember the movie Field of Dreams? “If you build it they will come”. Well, that’s not how it works with driving traffic to your website. It takes specialized knowledge to do it effectively… and I’ll show you exactly how to do it for pennies.

➢Analyze results… Like a fighter pilot watching the instrument panel, we’ll tear down every piece of data… learn from it… and determine our next move. Your marketing strategy is the chessboard, and campaign data the apposition chess pieces. It will show us the next move...

➢Adjust… There’s no such thing as “set it and forget it” when it comes to marketing on the Internet. The landscape changes daily. And FAILURE doesn’t exist in this realm… only testing. Most of what we do will not work the first time… and that’s our tactical advantage. Most business owners will give up after the first failure… we won’t. We keep adjusting until we find what works… and then repeat it.

Listen to what others have accomplished with my coaching…

“You have helped us so much. Thank you…”

– Kitchen Tables and More

“I’m excited to start working with you.”

– Hybrix, LLC

“You saved me so much time and resources…”

– Goode Solutions Corp

Are you ready?

Ready to take your business to the next level?

If so, then let's get started with one very small and simple step...

…a phone call with me.

Let’s spend a few minutes getting to know each other… and see if my experience and insight can help you realize your dreams.

Click here to schedule a no cost, no obligation call with me to explore the possibilities…

Success comes naturally when you BELIEVE you can succeed.

But it doesn’t happen all by itself, and it doesn’t happen easily… you have to work at it... and it will come.

I’ll help you get there…

We can do this together…

All the best,


Walter Russell


Course Curriculum


  Course Introduction and Overview
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  Website Content
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  Learning Phase
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  Building Phase
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  Evaluating Phase
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  Bonus Outsourcing Resources
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  Bonus: (Sponsored Post)
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Will I have to purchase anything else for this course to work?
Depends. If you already have a website live you can consider yourself one lucky cat. If not, then you'll have to purchase some basics like a domain name and a hosting company. Don't worry! I won't let you go broke buying or over paying for things you don't need. I've got your back!
What are the lessons like?
The lessons will be in video format. Each lesson will offer a downloadable slides and some will have PDF's and checklists.
What if I'm "tech challenged"?
I get it. That's exactly where I was over 2 years ago. I figured it out without a course or a mentor in the beginning. Luckily, that's not you because you have this course and me!

Get started now!